Trusted by Chilli Partners, Rootz, 888 Africa and operators who switched from MyAffiliates

The affiliate platform built for iGaming operators at scale

Real-time NGR attribution your affiliates can verify themselves. Automated payout reconciliation with no manual work. Compliance and geo controls built in from the start.

30 to 40% fewer affiliate disputes on average within 90 days
Handles complex deals: CPA, RevShare, hybrid, negative carryover, tiered splits
4 to 6 week migration with affiliates keeping their links throughout

Trusted by 500+ operators worldwide

Chilli Partners
10Bet
Rootz
888 Africa
Lottoland
Campeon
Your affiliates keep their tracking links. Migration in 4–6 weeks.

Tell us your setup. We’ll show you how it works for your program.

What you'll see in your demo

  • Live NGR attribution: click to deposit to NGR, verifiable by your affiliates in real time
  • Your exact deal structure built live: CPA, RevShare, hybrid, tiered splits, negative carryover
  • How your affiliates experience the platform: onboarding, dashboards, self-serve reporting
  • Fraud signals and bonus abuse detection, automated flagging rather than manual review
  • Geo controls, KYC handoffs and jurisdiction-level compliance workflows in action
  • PYRO reporting: query your entire affiliate dataset in plain language using Ask CX AI
  • What migration looks like: your affiliates keep their links, timeline, data integrity, what goes live first
30 min. Live platform.

We run the session against your setup. Your payout models, your compliance rules, your current frustrations. You leave with a clear picture of what switching looks like, and if it's not the right fit, we'll tell you in the demo.

What happens after you book

Four steps from first conversation to a migration plan, validated tracking setup, and go-live timeline.

1

Book your slot

Pick a time and tell us what's not working. NGR disputes, payout reconciliation, compliance gaps, or you're ready to move. Whatever the situation, we read your notes before the call and build the session around it.

2

Meet someone who's run programs like yours

You'll speak with someone who has built and operated affiliate programs for casinos, sportsbooks and regulated operators. Not a sales rep. Someone who already knows the problems you're dealing with because they've solved them before.

3

See your program on the platform

Live platform only. Your exact payout models, NGR attribution, affiliate dashboards, geo rules and reconciliation, shown against how your program runs today. No generic demo environment. No demo data that looks nothing like yours.

4

Leave with a migration plan, not a proposal

An actual plan. Integration requirements, realistic timeline, what goes live first, how your affiliates keep their tracking links throughout, and how we validate tracking accuracy before full cutover. You'll know exactly what switching looks like before committing to anything.

Operators who moved from MyAffiliates to Cellxpert didn't look back.

Built by people who've run affiliate programs in iGaming. 15+ years building features operators actually asked for. The number operators mention most after switching: 30-40% fewer disputes in the first 90 days.

500+

iGaming affiliate programs running on Cellxpert

$3B+

In affiliate commissions processed and reconciled

99.9%

Attribution and tracking accuracy

4-6 weeks

Average migration from competitor platforms, with affiliate links kept throughout

Trusted by industry leaders: Chilli Partners, Rootz, Campeon Group, 10 Bet, 888 Africa — and 500+ more.

Platform capabilities

Everything you need to run a world-class affiliate program.

Affiliate Hub

Full transparency for every channel

  • Unified tracking for affiliates, streamers, influencers, agents and retail
  • Ad server & creative control with A/B optimization
  • Offline tracking: promo codes, QR, radio, billboards

Payout Engine

Built for operator finance

  • CPA, CPL, RevShare, hybrid and tiered structures
  • Commission expirations and chargeback handling
  • Automated reconciliation and invoicing flows

PYRO Reporting

Make data drive growth

  • Player behavior analysis and cohort comparisons
  • Custom segmentation, trend analysis and LTV reports
  • Ask CX AI for instant, actionable insights

Compliance

Reduce legal and financial risk

  • State / jurisdiction controls for CPA & RevShare
  • GDPR consent tracking, KYC handoffs and audit trails
  • Automated compliance workflows